Levi’s

‘Styling How To’ Series

ROLE : Associate Producer

AKQA and their client, Levi’s, wanted a series of videos showing off different styling techniques for their garments. Each was shot using a 360° filming approach to achieve a sense of dynamism. Shot by Sprinkle Lab in a huge barn in Petaluma, the production demanded extensive rigging, inventive lighting, and creative camerawork to make the action come to life. Check out behind the scenes video here.

The series of five videos is shown below, along with a selection of stills.

Stretch Denim in Motion

ROLE : Associate Producer

Levi’s needed an eye-catching video to showcase their new stretch denim for men. The spot communicates the features of the new material by filming it in dynamic motion with a Phantom Flex 4K camera at 1,000 frames per second as the model runs, jumps, and twists. Check out Sprinkle Lab’s behind the scenes video here.